Five Ways to Bring Innovation to Your Annual Campaign
Lastly (and most important in order to ensure the next gift), don't forget to acknowledge your donors with a prompt thank you. Be sure to thank them in a number of ways, depending on the size of their gift: form letter; handwritten thank you; listing in the next newsletter or annual report; phone call; public recognition; etc.
Vivian M. Linderman, MPA, is principal at Long Beach, Calif.-based Blue Lotus Consulting & Training, a consultancy specializing in fundraising, capacity building, and technical assistance training for nonprofit and community-based organizations. She can be reached via www.bluelotus-consulting.com