An RSS feed, also known as a news feed, is a syndicated news feed in an XML format that people subscribe to. Subscribers are alerted when new articles on the topics matching their interests are available. Spencer says organizations can use these not only to reach constituents and alert them to news, but they can syndicate content out to other Web sites through RSS feeds.
Spencer shared the following tips for making the most of blogs:
1. Focus each post on one, two or three keyword themes and incorporate those keywords into your post title. Create a custom title tag for that post where you incorporate synonyms for the keyword that you’re focusing on.
2. Link back to older posts in your blog when they’re relevant.
3. Use keyword-rich anchor text. For example, don’t use phrases such as “click here” when linking to a previous blog post or something on your Web site. These are what Spencer calls “throw-away phrases.” Search engines will associate these phrases with the page you’re linking to. So when you say “click here,” you’re basically telling the search engines that the page you’re linking to is about “click here.” Be sure to use link text that conveys to search engines the topic of the page you’re linking to.
4. Make text bold when you want to add emphasis to a keyword theme and make it more noticeable to search engines.
5. Create a group blog that includes multiple authors. Blog postings should be added several times a week, if not every day. A group blog is a good way to build momentum to hold visitors’ interests.
Stephan Spencer can be reached via www.netconcepts.com