Five Tactics to Rev Up Fundraising in a Down Economy

Many nonprofit professionals today are nervous. The economy, while showing hopeful signs such as slightly lower oil prices and a stronger dollar, is still not in a good place. That means donors have less money in their portfolios and their pockets.

As a result, giving is down across the board. This is not how we want to enter the all-important year-end giving season. With up to half of all donations coming in the last quarter of the calendar year, nonprofits need to start planning now so they can end the year strong.