Five Minutes With: Charles Moore, Executive Director, CECP
“It is judicious for the nonprofits to conduct comprehensive research in determining the most appropriate corporate partners and offer creative collaborative solutions to social concerns that are of specific interest for targeted corporations,” he says.
Tips to Take Away
Finally, Moore offers these five practical tips to nonprofits considering a corporate partnership:
* Select your key corporate partners wisely — after a full analysis of your needs and the company’s resources and giving priorities.
* Start small with single one-off projects, looking to build to more long-term, comprehensive partnerships over time.
* Set clear expectations for what defines “success” with your corporate partners and determine key metrics for measuring the effectiveness of your corporate-sponsored programs.
* Offer innovative opportunities to corporations that engage employees through volunteerism and pro bono efforts, and be committed to effective communications in and outside the collaboration.
* Consider the business benefits of your partnership offerings and highlight these opportunities in your grant applications.
For more information, visit The Committee Encouraging Corporate Philanthropy’s Web site.