Five Keys to Annual Campaign Success

May 16, 2006

By Abny Santicola, editor, FS Advisor

Clancy Imislund is managing director of The Midnight Mission, a Los Angeles-based organization that serves the homeless population by providing showers, clothing, shelter, meals and other services.

Imislund was raising funds through an annual campaign long before The Midnight Mission ever had a formal office of development, and the organization has continued to use his successful system.