Five HTML E-mail Design Tips, Part 2
Run your message through a software or service that rates your spam score. The higher the score, the more “spam-like” an e-mail message appears. A low spam score greatly increases the deliverability of the message.
Double-check all of the code and remove anything that isn’t needed, such as meta tags or extraneous code added in some WYSIWYG editors.
Following the best practices outlined above and remembering to keep your messages simple and straightforward will not only help you avoid rendering issues across the major ISPs, but you’ll also enjoy higher deliverability and increased responses from your recipients.
Matt Elliott is director of client services and Brent Shroyer is product manager for Listrak, a Lititz, Pa.-based e-mail marketing company. Reach Brent at email@example.com, and Matt at firstname.lastname@example.org.