Firsthand Tales of Creativity and Success: The PCAND Magnet

NPPRO: What was the promotion's goal, and what did you do to make that goal happen?

JNH: April is Prevent Child Abuse Month. Their goal was to have a variety of items available for their clients to purchase before April, the magnet being one of the items.

NPPRO: What was the best decision you made with the promotion?

JNH: Using the drawing was the best decision. It really brings attention to the magnet, which is important to bring attention to PCAND and its cause.

NPPRO: Did you run into any problems or hurdles with the promotion? If so, what were they, and how did you overcome them?

JNH: I did not have a scanner large enough to handle the drawing so I took it to a business associate that I knew had a large scanner. I keep local connections by being a part of the local Bismarck-Mandan Chamber of Commerce, Bismarck-Mandan Business & Professional Women's Club, Greater North Dakota Chamber, and my business is a certified North Dakota Woman-owned Business as well as the volunteer work I do.

NPPRO: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?

JNH: Visit your client's location if you can. Look for ideas on their turf. Orders on the Internet or in an email are great, but if you don't know the customer, the one losing out is the customer. If they are not happy with a promotion, they will find someone else to provide the next one.

Michael Cornnell is executive editor of NonProfit PRO sister publication Promo Marketing. Reach him at mcornnell@napco.com