Gather Ye Data — Just Be Sure to Use It Well
Falwell campaign a winner, except for that pesky gender confusion problem.
You see where I’m going with this. Instead of data being our undoing, may we all aspire to collect and use it with care so every donor feels like she is known, respected and valued, and that she matters.
Kimberly Seville is a creative strategist and freelance copywriter. Reach her at kimberlyseville@yahoo.com
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