Fall's Changing Colors

I’m not sure the fundraising sector was tossing around the term peer-to-peer in 1991. But it seems that the first time one person handed another person a pink ribbon, P2P took root. It has since grown into a huge and very purposeful part of the fundraising landscape. And it’s becoming more so, as donors want to be increasingly involved in the organizations they support — beyond simply writing a check.

This all segues into a reminder that FundRaising Success is hosting its first conference on peer-to-peer fundraising this month. It’ll be held Oct. 21 in Washington, D.C. Some of you might be at the conference right now, as you’re reading this. (If so, thanks for joining us!) But if you got your issue before the 20th and would like to register, you can do that here, and check out the agenda here.

Peer-to-peer fundraising goes beyond events (though they are a huge part of it), and when we convene in Washington, our host of expert strategists and practitioners will be geared up to talk about the different kinds of campaigns that P2P can encompass, as well as how to run them, and the all-important question of how to convert and retain those donors who might not have a stake in your cause but who give because they were asked by friends and family.

I hope you’ll join us for this engaging, entertaining and educational day. See you there!