Facebook, Fundraising and the Dawn of a New Age

The potential of Facebook for fundraising and nonprofit communications may actually be understated now. Still, it’s unlikely that Facebook will be highly effective as a stand-alone tool. Its real power comes as part of integrated campaigns and constituent-level strategies across channels. Facebook touches can acquire new supporters, help convert more supporters to donors and raise more money from your donor file.

(The authors want to acknowledge the time and insight shared with us by some stellar industry experts including Paul Steketee and Joshua Sinel of Merkle, and John Haydon, author of “Facebook Marketing for Dummies.” Many thanks to you!)

Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle. Reach him at jregen@merkleinc.com