"First you make a cause where people meet you and find out more about you. Secondly there's the individual causes that benefit us. Then you have millions of supporters to whom you can message in a segmented, targeted way through Facebook and e-mail, almost as if you're doing e-mail marketing using a normal e-mail house list," Patrick said. "You really have a cool opportunity with several channels involved."
WWF had raised more than $102,000 via Causes to date.
To wrap up the webinar, Desilets shared some tips provided by Causes on how to use the tool effectively:
- Get help from Causes admins when you start.
- Add photos to your project so members see your work.
- Add donation levels (example: $25 equipment for a tiger camera trap).
- Create a messaging schedule.
- Send out a message once a week per fundraising project.
- Thank donors individually.
- Promote your cause in all channels.