The Humane Society affiliated itself with more than 2,000 causes that individuals created and listed the Humane Society as the beneficiary. It also has more than 11.8 million members that are part of its own causes, raising nearly $300,000 from nearly 11,000 donors.
"Causes only exists inside Facebook, intended to take advantage of the social graph," Patrick said. "Within Causes, there are tools for individuals to create a cause and tools for nonprofits to be able to connect to folks who might be out there raising money or outreach on your behalf."
World Wildlife Fund
One of the biggest concerns with social media is a lack of time and resources to devote to it, especially for smaller fundraising organizations. "Only about 25 percent of my job is social media," said Desilets, "so I like to say if I can use Causes, so can you with your small resources. You simply need to find the tools. They're all right there, and it's very easy to navigate and work through."
World Wildlife Fund has 4 million supporters and 1,600 individuals with causes that benefit the organization. In WWF's view, it's even better if those individual causes become affiliate causes because "affiliating with causes gives you permission to directly message and push your campaigns to their members," Desilets said.
Causes allows you to see the individual causes that benefit your organization in the nonprofit, listing the administrators who have chosen your cause. There, you can see those who asked you to affiliate with them. All you have to do is simply press "Yes," and that cause will be affiliated with your organization. You can also add affiliates by looking at the independent causes that link to your organization and ask them.
You can sort through the list by different criteria — total members to get a larger audience or money raised to see the ones most effective at fundraising. Once you ask a cause to be affiliated with your organization's cause, administrators have 30 days to accept or reject it. At worst, they reject it and your organization still benefits with donations but lacks communication with those members. If there is no response, after 30 days Causes automatically affiliates those causes with your organization's.