eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?
No matter what your marketing objective or who your audience is, there are plenty of highly credible, scalable and proven online advertising methods that can integrate seamlessly, though not effortlessly, into the overall marketing mix.
All things equal, those who begin applying their goals, objectives and political marketing experience to the online advertising channel will have a distinct advantage over those who do not.
Download the whitepaper “Best Practices for Political Advertising Online” here.
Tony Winders is vice president of marketing for ValueClick Media, a division of the Los Angeles-based integrated online marketing company ValueClick. Reach him at twinders@valueclick.com.
This article originally appeared in the May 8 edition of eM+C Weekly, the e-letter of FS sister publication eM+C.
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