Etiquette Lessons for Online Engagement
- It’s all about transparency.
- If something goes wrong, be honest and open about it.
- People appreciate vulnerability.
“We are in a privileged position as communicators in the nonprofit space to make people feel valued.”
“Beauty is in the eye of the beholder, but it’s still important that we do something different.”
Finally, Durham provided the “hows” behind Harmon’s “whats,” offering these tips for polite, effective online engagement.
- It’s bad manners to push your own agenda too hard or too fast in social media. Engage in relevant conversation; don’t broadcast.
- Manage conflict warmly, openly and directly. It is possible to turn things around.
- Build a sense of community, and celebrate the people in it.
- Keep a consistent online presence, and be sure to respond to posts, comments and other messages.
- Share helpful content across channels.
- E-mail thoughtfully, following best practices for good e-mail communication.