Enhanced iWave for Salesforce Integration Brings Automated Wealth Scoring to Nonprofits
iWave announced that it has released new enhancements to the iWave for Salesforce integration on the Salesforce AppExchange. The latest version includes Automated Scoring, a new feature that enables fundraising professionals to understand the giving potential of new constituents as soon as they are added to Salesforce. Additionally, nonprofits can optimize their cultivation efforts by using customizable scoring triggers to automatically receive the latest wealth and philanthropic intelligence in Salesforce.
By integrating iWave and Salesforce, fundraising professionals can enrich their internal Salesforce data with iWave's fundraising intelligence to identify ideal donors, find new prospects, personalize outreach, and ultimately raise more donations using a frictionless workflow. Automated Scoring further enhances the ability to prioritize donors who have additional giving potential, and provides new cultivation and solicitation opportunities.
Numerous studies have shown that timing is essential to maximizing fundraising outcome. For example, donors are much more likely to give a second gift within the first three months. With Automated Scoring enabled, a new donation that meets a pre-defined threshold can automatically trigger a constituent record to be updated with the latest available wealth and philanthropic data. This ensures that fundraising teams can determine the optimal ask amount and personalize cultivation using up-to-date fundraising intelligence. Other configurable scoring triggers include a new donation, a change of address, and more.
"It's known that good data provides a greater perspective and ability to do something more effectively, and therefore, is an essential component of decision-making at any forward-thinking organization," said Mary Cote, VP Product at iWave. "This is why we are so focused on providing the best-in-class and most accurate fundraising intelligence data. However, the exponential growth of data available on donors introduces a new challenge—ensuring good decision-making by having the most up-to-date donor intelligence. To address this challenge, we're introducing new automation within iWave for Salesforce so that constituent records can receive automatic updates with the latest wealth and giving data."
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.