Engage Conference Spotlight: The (Proper) Care and Feeding of Mid-Level Donors
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
Much attention is given to major donors. Tons of energy is poured into getting the second gift or re-engaging lapsed donors. But an organization can't overlook those donors who sit in between first- and second-time givers and the big leagues of giving. Lose them, and your major gifts will dry up sooner than you might imagine.
During his session for last year's FundRaising Success Virtual Conference & Expo, "The (Proper) Care and Feeding of Mid-Level Donors," Andrew Laudano, vice president of fundraising at LW Robbins, explained:
- Why donors fall out of touch and stop giving
- Multichannel strategies for keeping mid-level donors engaged
- When and how to start the nudge into major-gifts territory
Laudano will team up with Brad Sisley, chief operating officer at the Coast Guard Foundation, at the second annual Engage Conference, as they'll share the story of the Coast Guard Foundation's fundraising as well as facilitate roundtables on nonprofit organization and agency relationships.