Engage Conference Spotlight: The Ins and Outs of Writing Profiles
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
As former FundRaising Success Managing Editor Abny Santicola wrote in October 2009, "Compelling profiles — of constituents, volunteers or donors — are powerful tools that a nonprofit can use to motivate donors and other supporters by illuminating its mission, demonstrating success and providing public recognition."
In a webinar, "How to Write Moving Personal Profiles About Clients, Donors and Other Supporters," Kivi Leroux Miller, president of Nonprofit Marketing Guide, offered five steps on "The Ins and Outs of Writing Profiles":
- Schedule the interview.
- Gather your facts.
- Get your questions together.
- Find the heart of the story.
- Write the profile.
Leroux Miller is the keynote speaker at the second annual Engage Conference. Her session, "Content Marketing: The Next Level in Donor Engagement," will kick off the event, and she'll also facilitate roundtables on content marketing.