Engage Conference Spotlight: Fundraising Unleashed!
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
In keeping with our big-picture case study theme for the Engage Conference, it feels appropriate to look back on a rebranding effort that combined innovative strategies and a development department overhaul by the ASPCA. In our April 2006 cover story, "Fundraising Unleashed!" FS Editor-in-Chief Margaret Battistelli Gardner spoke with Jo Sullivan, then the VP of development and communication at ASPCA and now a fundraising consultant and co-chair of the FS Editorial Advisory Board, about how ASPCA stays ahead of the curve in fundraising.
Sullivan will lead the "Building Your Brand" roundtables at Engage.