Engage Conference Spotlight: 3 Steps to Friendlier Fundraising Websites
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
The first way many donors find or engage with a nonprofit is via its website, whether through search, links, social media or typing in the organization's URL. That means the website is often a donor's first impression of the organization and its fundraising, and it's vital to have a friendly, easy-to-navigate, engaging site.
- Write in the second person as much as possible.
- Create a friendly, plain-English style guide.
- Find your voice in the communications of others.
Leroux Miller is the keynote speaker at the second annual Engage Conference. Her session, "Content Marketing: The Next Level in Donor Engagement," will kick off the event, and she'll also facilitate roundtables on content marketing.