Engage Conference Spotlight: 3 Things Your Donor Doesn’t Give a Hoot About
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
One thing fundraisers hear time and time again — especially from TrueSense Marketing's Jeff Brooks, among many other fundraising professionals — is that you are not your target audience. It doesn't matter what you, as a fundraiser, find personally effective or engaging. It's all about what the donor cares about and acts upon.
Thus, you should avoid focusing on things your donor really doesn't have any interest in. With that in mind, here are "Three Things Your Donor Doesn't Give a Hoot About," from Willis Turner, senior copywriter at Huntsinger & Jeffer:
- The cool stuff you've done
- The cool people you know
Turner will lead the "Creative, Effective Fundraising Copy" roundtables at the second annual Engage Conference.