Engage Conference Spotlight: 30 Ideas for Fundraising Success in 2011 and Beyond, Part 3
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
The DMA Nonprofit Federation's 2011 Washington Nonprofit Conference wrapped up day one with Jennifer Bielat, vice president of direct marketing at Easter Seals, joining four other fundraising professionals to present "30 Ideas for Fundraising Success in 2011 and Beyond." Here are the final 10 ideas (view the first 10 here and ideas 11-20 here):
- Test, test, test.
- Test, test, test more.
- Test, test, test even more.
- Cross-market direct mail and planned giving.
- Use multiple acquisition packages.
- Invest in technology.
- Don't drop the tried-and-true best practices.
- Thank your donors.
- Remember that you're not the prospect.
Bielat will facilitate the retention roundtables at the second annual Engage Conference.