The Next Big Thing

Finally, there are the Embracers. They have the passion of the Gimmie Gimmie-ers, but tempered with a touch of the Give Uppers' skepticism and the cool consideration of the Wait and See-ers. Closely related are the Integrators — and this is the place where you and your organization need to be. Integrators are Embracers who take it a step further and find a cozy, seamless place for new trends and technologies within the bigger picture of their lives or, in your case, overall fundraising strategy.

When the mobile-giving revolution does pop, let your inner Integrator answer the call (or text, if you will), but remember that there's no such thing as a silver bullet, no magic pill, no one strategy that will ensure an organization's fundraising success in perpetuity. The one and only, true Next Big Thing is, was and always will be integration.