EIGHT BRANDS RECEIVE FIRST-EVER LADIES HOME JOURNAL DO GOOD STAMP FOR THEIR PHILANTHROPIC EFFORTS
· SONIC America’s Drive-In – The drive-in chain’s Limeades for Learning program allowed customers to vote for their favorite teacher’s classroom project. SONIC donated more than half a million dollars to fund nearly 1,500 public school teachers’ projects across the country for materials that inspire learning in the classroom.
· Tide – Its Loads of Hope program brings free, laundry services to areas devastated by natural disasters. Also, all proceeds from their vintage Tide T-shirts go towards helping families affected by natural disaster.
· Trident – The Cadbury brand will donate $1.5 million over the next three years to Smiles Across America, the signature program of Oral Health America that provides dental services to thousand of children in underserved communities nationwide. This year, the donation has helped fund dental clinics in Dallas and Los Angeles; plans are in the works to help open four to six more in the next few years.
An advisory panel will review “Do Good” applications and award the two-year Stamp four times a year. The Ladies’ Home Journal “Do Good” Stamp is part of a larger, cross platform initiative, which includes in book editorial and advertising; an online “Do Good” Channel (lhj.com/dogood); employee volunteer efforts; and an eight-week advertising agency challenge (lhjdogoodchallenge.com), which encourages volunteer activities and donation drives toward an ultimate goal of 1,500 items donated and 3,000 volunteer hours served.