Editor’s Note: Thanks a Lot, Roger

Viral messaging is definitely doable. And if you’re not doing it, you probably should be. Never underestimate the power of the people to help you spread your message — as long as you make it worth their while by giving them a giggle, or the opportunity to pull one over on a friend (or 30), or just a little break from the drudgery of their day.

Oh, and yeah, thank you, Roger, for the deadlines I’ve missed since I got your post. My boss thanks you, too.

Do you know a fundraising star?
I bet you do. If I’m right, take a moment to nominate him or her for our fourth annual Fundraising Professionals of the Year Awards. It’s an easy e-mail nomination, and the deadline is Dec. 22. You can get more details on Pages 12 and 29. Submit your nomination to mbattistelli@ napco.com. As always, I look forward to hearing from you!

Margaret Battistelli
Editor-in-Chief
mbattistelli@napco.com