Taking the Plunge
Right about now, some of you are feeling pretty smug: “We’re OK; we have a Web site.” Before you throw out your shoulder patting yourself on the back, ask yourself just how productive that site is. Is it a vital hub where potential donors can get information about your mission and make contributions? Or is it just a pretty page with cool graphics and bright colors? If so … so what? My teenager has one of those.
And it doesn’t stop with Web sites. How are you managing your donors and building those all-important relationships? If you’re relying on a Rolodex and a good memory, you might be screwed. What about wireless credit-card processing? Or online auctions? If your response was “huh?,” you should take a look at our “Are You Plugged In?” feature . It’s a good introduction to the use of technology in nonprofit fundraising, and it just might be the push you need to dive into the calm, cool waters of the future.