Editor's Note Just So You Know
“It was the most powerful commercial I’ve ever seen,” she is quoted as saying on the CARE USA Web site.
Aside from the money, her effort also raised awareness of CARE USA when it drew national media attention. Who knows how many other women were empowered by one woman who was empowered by CARE’s message about, appropriately, empowering women?
It’s a provocative case study about the importance of creating campaigns that resonate. It’s also a wonderful testament to the importance of the work that you do.