Writing for 'Small Spaces'
FS: How does the book deal with the changing face of fundraising — how it's changed over time?
KLM: It's hard to find a nonprofit that wouldn't benefit from integrating good e-mail and social media into their fundraising campaigns. But these are still relatively new communications tools, and we are all still learning the best ways to use them. We hope that e-books like this one help nonprofits take one more step down the path toward fully integrated marketing and fundraising campaigns that engage their supporters in multiple ways, wherever they are.
FS: How well is this book being received?
KLM: The feedback on the book has been wonderful. It's been downloaded about 6,000 times in a little over a month.
FS: How will fundraisers be able to connect with this book?
KLM: With everything I write, I try to give both a big-picture perspective for why a nonprofit needs to think about the issue, as well as very clear and pragmatic suggestions for what to do about it. I also try to write in a friendly, supportive tone. I think nonprofit marketing and fundraising should be fun, and that's one of the reasons I like to partner with Network for Good on e-books. They have a good sense of humor and appreciate a little levity, like I do. FS