By
Jim Hussey
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I, the bored parent who was struggling to keep my eyes open, was instantly awakened by the direct marketer within that usually tries not to think about such matters on the weekend.
“Whoa!” I said to the group. “You mean these text message-crazy Internet addicts want to use old-fashioned mail? Why?”
“Because they fear the messages will be lost in the mass of information they receive,” he said. “And they want a hard copy of the schedule.”
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