‘Fake Surveys Suck!’
There are only a few throwaway questions, such as “Which political party do you trust most to …” with “Democrats” or “Republicans” as answers. Those could probably be omitted. Indeed, I wonder if the DCCC has tested fewer questions or if it’s proven 32 is the magic number for it — but here again, because this package or variations of it have been in the mail for many years, something about this survey clearly is working.
The sealed envelope
The shortest survey offer from the National Republican Senatorial Committee calls the device a ballot rather than a survey, but the donor-involvement intent is the same. The kraft outer has an oversized peek-a-boo window showing a canary envelope inside, and it’s the addressing inside the sealed canary envelope that flies the package.
Trent Lott’s letter explains, “If for any reason you cannot participate, please complete the information on the outside of the sealed Strategy Ballot carrier and return it unopened so we may select someone else in your community to help determine Republican campaign strategies.”
Not only can I not stand the thought of one of my loony neighbors voting in my place, but I’m also dying to find out what’s on the ballot since Lott has made such a big deal about the sealed envelope and returning it unopened if I’m not going to fill it out before I send it back. Pretty darned irresistible — and reinforced on every component of the package.
My only complaint: The actual NRSC Republican Strategy Ballot is a bit of a disappointment. It’s an 8.25-inch-by-6.75-inch, two-panel form jam-packed with copy on both sides. A larger size would have given the ballot a more appropriate level of importance, especially given the letter copy and the teasers on both of the envelopes.
So after a survey of surveys, what can I advise?