Don’t Let a Dark Economy Leave Fundraising in the Shadows

Look at this as an opportunity to challenge your conventional thinking, and take a fresh look at your organization and how you attract and retain donors. It’s tough out there, but some nonprofits are thriving. They have clear strategic plans. Their donors are committed to the cause, not just the individual appeals. They tell their stories effectively. And they believe that they are up for the challenge because their mission is too important to do any less.

Eileen Heisman is president and CEO of National Philanthropic Trust.