Donor Loyalty Findings, Recommendations

Loyal donors are vital to keeping nonprofit organizations afloat, especially in tough economic times. They give repeatedly over time, give a greater share of wallet, make referrals and likely also engage in nonmonetary participation.

In a webinar in June, nonprofit consultants and Agitator bloggers Roger Craver and Tom Belford delved into the issue of donor loyalty, sharing some statistics from a recent Agitator donor study, thoughts on things that impact donor loyalty and recommendations for how to improve it.