Donor Confidence on the Rise

Details of the Study: Campbell Rinker has conducted surveys for nonprofits since 1991. For this edition of the Donor Confidence Report, a total of 504 donors from a panel of 2,324 known U.S. donors were selected at random and polled on April 24-26. The margin of error for the April 2009 edition is ±4.4%. The study is published bi-monthly.

To qualify for the Index respondents were required to be at least 18 years old, to have made a charitable contribution in the past year and to have completed the DonorPulse™ poll in February 2008. Responses are mathematically adjusted (“weighted”) by the donor’s age to conform to proportions seen in the original random DonorPulse™ telephone sample.

The Donor Confidence Index represents a true longitudinal view of American donor opinions in February, October and December 2008 and February and April of 2009.