To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
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Crappy content is crap regardless of where you use it. At best it will confuse your audience. At worst it will cause people to lose confidence in your organization.
Jocelyn Harmon is director of business development at Triplex Interactive (emailforimpact.com) and keeper of the Marketing for Nonprofits blog (marketingfornonprofits.org). Reach her at email@example.com
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