Honoring a Fundraising Pioneer
Give power to donors. Every donor has the right to fund the projects he or she wants to fund. Donors should have a strong and clear opportunity to
influence programs and your mission. They’re paying the bills; they deserve a seat at the table.
Ask donors for their opinions. Encourage them to share their ideas. Listen to your donors, and you’ll gain stronger loyalty and long-term support.
Serve donors. Donors give to accomplish specific things. They deserve accurate reports on what’s being accomplished through their giving. Make certain you acknowledge gifts quickly. Report your successes and your continued needs. The more your donors know what’s being achieved as a result of their giving, the more they’ll continue to give.
Let donors give. Sending an appeal letter or calling a donor to inform him of a specific need is a positive action that helps to unlock the grace of
giving. Empower your donors by giving them frequent opportunities to give.
These are just a few simple ways we can honor and respect our donors and remember the legacy of Don Kuhn, a man who always put donors first and, as a result, raised hundreds of millions of dollars for good causes.
Another is to give to the Direct Marketing Educational Foundation’s special fund that will be used to support testing and research related to charitable giving and donor-development techniques. Contributions should be made to the Direct Marketing Educational Foundation “Don Kuhn Fund” and mailed to 1120 Avenue of the Americas, New York, NY 10036. Questions can be directed to Laurie Spar at email@example.com.
Tim Burgess is co-founder and senior strategist at direct-response fundraising firm Merkle|Domain. Contact: firstname.lastname@example.org.