Please let us know your experiences and ideas about how the nonprofit sector can best use retargeting as part of the multichannel mix.
(Special thanks to Annika Bryntse and Bob Schwartz from True North and to the marketing team at Doctors Without Borders/Médecins Sans Frontières for their contributions to this article.)
Karin Kirchoff is vice president at MINDset Direct. Reach her at firstname.lastname@example.org. Jeff Regen is vice president of development at WETA TV 26 and Classical WETA 90.9 FM. reach him at email@example.com