Do You Really Need a Donor Database?

Of course you do. When you have more donors than you can remember, you always need a database to keep track of them. But do you need a donor database in the traditional sense? Maybe the time has come to think about it in a new way.

Here’s the challenge: Given the shift in donor behavior toward the Web, is it possible that your website, with its own database behind it, could be your donor database? In other words, has the desire for donors to serve themselves online forced us to consider merging the once separate disciplines of database and Web?