Whither the Winds of Change
Do you know what your donors want and how to give it to them?
Are you using, or at least beginning the process of testing, alternative channels for both new donor or member acquisition and ongoing cultivation efforts?
If so, good. But alternative channels are just the tip of the iceberg. As communication channels evolve, the content of what is being communicated becomes even more important because donors are changing too.
- Companies:
- Merkle|Domain
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