Whither the Winds of Change
Do you know what your donors want and how to give it to them?
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Could you answer “yes” to these four questions? If not, you might need a donor-focused tune-up. Today’s new donors expect more from you; you’d better give it, or else you’ll fail to win them over and lift them to new participation levels.
Timothy Burgess is co-founder of the Domain Group. He is vice-chair of the DMA NonProfit Federation Advisory Council and chairs the federation’s ethics committee. He can be reached at 206-834-1480 or email@example.com.
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