DMW Direct Takes Home Record 5 2011 'Benny' Awards
- Direct Mail – Acquisition to Existing Customer – Non Profit Arts: “Pink Slips” (WHYY-FM)
- TV – Invitation to Acquire – Financial: “Raising Chase” (TruMark Financial)
- Direct Mail – Invitation to Inquire – Insurance: “Come Home” (Samaritan Health)
- Multi-Media with TV – Invitation to Inquire – Financial: “Your Trust Matters” (TruMark Financial)
- Direct Mail – Creative Only – Communications: “Do Your Business Anywhere” (Clear Wireless)
- Honorable Mention: TV – Invitation to Inquire – Financial: “Raising Chase” (TruMark Financial)
A proud Philadelphia tradition for 38 years, the Benny competition bestows the region’s highest honors in direct marketing and advertising. The awards serve to recognize the significant achievements of direct marketers in the greater Delaware Valley, as well as distinguish outstanding work within various direct marketing areas.
Created and hosted by the Philadelphia Direct Marketing Association (PDMA), this year’s award entries were judged by a panel of direct marketing experts from the New England Direct Marketing Association (NEDMA).
For a full list of 2011 Benny Award winners, visit http://the-pdma.org.