DMW Direct Captures 4 PIMA Awards
Buchanan Public Relations
PHILADELPHIA, PA. September 7, 2012 - DMW Direct, a leading direct response advertising agency, recently garnered four awards from the prestigious Professional Insurance Marketing Association (PIMA) at its 2012 Marketing Methods Competition (MMC). The company received a Gold, Silver and two Honorable Mention awards for its work on behalf of Chartis Private Client Group, Meemic Insurance and two additional insurance clients.
"We are honored to receive this recognition," said Bill Spink, EVP and Chief Creative Officer at DMW Direct. "Hard-nosed response results are an integral component of PIMA Awards criteria, and we are proud to once again be among this group of winners who not only display outstanding marketing and creative strategy, but also deliver measurable results for their clients."
DMW Direct won a Gold medal in the Other Media category for a Television campaign created on behalf of a Philadelphia-area health insurance carrier. The campaign helped to position that company's new, lower-premium health plan as a top choice for the senior market. By the time the campaign had run its course, the plan had captured a 200% boost in sign-on rate, with over 10,000 new enrollees.
DMW Direct also received a Silver medal in the Lead Generation Campaign category for a direct response campaign developed on behalf of client Chartis Private Client Group. The series of mailings helped promote auto and homeowners insurance coverage tailored to the unique needs of high net worth individuals, with household assets of $5 million or more. The campaign was an overarching success, with qualified leads doubling and the quality of response improving two-fold.
Finally, DMW Direct captured two Honorable Mentions, one in the Mail Solicitation for Guaranteed - Issue Product/Simplified-Issue Product category for a campaign designed on behalf of client Meemic Insurance and one in the Self-Promotion - Company Members/Business Partners category for a campaign developed for a leading global provider of insurance and employee benefit programs.
Since 1975, PIMA, has brought together individuals and companies that are dedicated to marketing insurance and sharing their industry expertise. PIMA's annual MMC Competition recognizes outstanding achievement in marketing among PIMA members. Gold, Silver and Bronze Awards and Honorable Mention recognition are based on a minimum point threshold. Judging is based upon Marketing Strategy (25%), Creative Execution (25%) and Results (50%). All Gold Award winners are automatically entered into consideration for the annual Best of PIMA Award.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action BrandsTM. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal "Book of Lists" for full service advertising agencies and #24 in the 2012 DM News "Agency Business Report." To learn more about DMW Direct, please visit www.dmwdirect.com.
The Professional Insurance Marketing Association (PIMA) connects and empowers leaders in the affinity benefits industry to thrive in a dynamic marketplace. For more information, visit the PIMA web site at www.pima-assn.org.