DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

“This e-mail might have been one, but there were a dozen other components that went into this and they all integrated with each other,” he says. “Best practices, time and segmentation — we took those all into account in the overall strategy.

“This was a really attractive e-mail, and we’re really pleased and proud that it won,” Habig adds. “But the success of it really was that everything set off of each other and the looks and feel were all branded with each other and we had a consistent message going out between the end of November all the way to December. That’s a really great take-home; organizations need to be mindful of that.”