DMA Names Hearst, MetLife, Teradata's Lisa Arthur Marketers of the Year
(Press release, Oct. 28, 2014) — The Direct Marketing Association (DMA) honored Hearst Magazines, MetLife and Lisa Arthur of Teradata with DMA's 2014 Marketer of the Year Award at a ceremony held during DMA2014 in San Diego. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct-marketing community, with alumnae including many of the industry's most innovative brands and marketers. This year, DMA presented the award to two companies for their joint initiative on multichannel campaigns and one individual for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.
"DMA is delighted to honor Teradata CMO Lisa Arthur, Hearst Magazines and MetLife with our prestigious 2014 Marketer of the Year award," said DMA President Jane Berzan. "These marketing pioneers embody everything that Marketer of the Year stands for — thought leadership, constant innovation, and strong commitment to corporate and environmental responsibility. They serve as an inspiration for the entire data-driven marketing industry."
Hearst Magazines and MetLife's Winning Combination on Multichannel Marketing Campaigns
Hearst Magazines is a data-driven global magazine and book publisher built on a century of consumer trust and credibility with household brands including Good Housekeeping, Cosmopolitan and Esquire. MetLife is a leading data-driven global provider of insurance and employee benefit programs with a 140-year reputation for innovative products and social responsibility. Coming from separate industries, Hearst and MetLife are working together to leverage their combined data assets, analytic capabilities, brand equities and unique channel marketing strengths to navigate innovative new best practice standards for integrated multichannel marketing. Their joint initiative to strategize, develop and execute premium, co-branded, integrated multichannel marketing campaigns sets a new industry gold standard by advancing the science of data-driven integrated multichannel marketing on many best practice fronts.
Lisa Arthur's Thought Leading Concepts on Data Driven Marketing
Lisa Arthur is a cutting-edge marketer with more than 30 years of industry experience. In her role as Teradata's CMO, marketing applications, Arthur has taken a bold step to challenge senior marketers and business leaders to deal with what she calls "the big data hairball" — the influx of marketing data, big data and all data that corporations must manage. As CMO, she drives global market and demand strategy, solutions marketing, and customer-centric initiatives. Arthur also serves as a global industry thought-leader around data-driven marketing and Teradata's Integrated Marketing Management (IMM) solutions. She recently harnessed this knowledge in a new book for C-level executives and marketers titled, "Big Data Marketing: Engage Your Customers More Effectively to Drive Value." The book provides a timely and provocative approach to overcoming big-data chaos, and driving measurable value from data-driven insights. Arthur is frequently sought as a speaker and blogger.