Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'

There are aggressive paradigm shifts taking place in media and marketing. Already over 52 percent of all ad expenditures in the US have shifted from general advertising to direct response marketing and direct channels. There is also a shift within direct marketing integrating traditional channels with new media channels like email, search, social networking, and mobile. These changes in the economy have forced marketers to reevaluate how and where they do business, and the need for a globally recognized education standard that can be used by marketers worldwide has arisen.