Direct Mail: How Much is Too Much?

About 30 percent of the donors across all the panels had cumulative giving of between $15 and $24.99. About 40 percent had given from $25 to $49.99. And the final 30 percent had cumulative giving between $50 and $99.99.

The nonprofit organization conducting the study is a large group that raises money across the United States using a variety of methods and channels. It’s also a growing and sophisticated organization.