The Dynamic Growth in Continental Europe
Not quite there
Major-donor fundraising is in its infancy, as is legacy fundraising; this is largely due to lack of activity and expertise within the NGOs and other institutions such as universities. This is slowly changing, but it is taking considerable effort to convince senior management and board members to understand the value of this area of fundraising.
Additionally, the wealthy and powerful of Spain have not been educated as to the concept of large-scale philanthropy, nor do they seem especially motivated in this area to date.
Corporations are beginning to pay lip service to corporate social responsibility — especially the multinationals — but few have dedicated departments or even staff dealing with it. Indeed, most are not really very aware of the mutual benefits of association with the nonprofit sector. Foundations tend to be associated with the same major corporations as above and very often mix the role of the foundation with that of the marketing department, using the foundation to sponsor events.
A further major lure for international development charities to establish in Spain is to gain access to the increasing pool of funding from national and regional government overseas development aid.
An interesting dilemma currently facing INGOs when looking to enter into new markets is: If revenues are tight in the home market and the U.S. dollar weak against the euro, why invest in new markets? For me, the answer is simple. It’s wiser to invest in a new market that is not in recession and has a higher long-term return on investment on fundraising than your home market. FS
Got a story to share about fundraising in Europe or elsewhere in the world? Contact FS Editor-in-Chief Margaret Battistelli at firstname.lastname@example.org