Knowing When to Hold 'Em
Avoid the temptation to gamble with direct mail in an election year.
The strategy paid off, as the campaigns generated a nearly 9 percent increase in net revenues from the September to December 2011 funding cycle. Revenue per piece also jumped 16.85 percent.
Further evidence can be found in the broader post-campaign analysis of results for 2012 holiday fundraising campaigns, which produced more than $3.75 million in net revenue — despite mailing approximately 65,000 fewer packages.
Related Content
Comments
