Dig Deeper When Examining Fundraising Results

By Jeff Jowdy

Digging further still, it read, "Thirteen of the commitments in 2012 were for $100 million or more (counting Mr. Buffett's), three more than in 2011 and seven more than in 2010." So, actually the headline could have read "$100 Million Gifts Increase in 2012." And, it noted that three of the $100 million gifts had been announced in December and "that could be a positive sign for 2013." How this was determined was not clear.

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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.