Dig Deeper When Examining Fundraising Results
In major campaigns we hear from time to time that "they" are not happy with the campaign for some reason. When you begin to dig to find out who "they" are, it is often just one person who has expressed a concern. And usually, that one person isn't really relevant to the campaign's outcome.
A few years back, when I was being trained as a journalist, I was taught that the who, what, when, where, why and how were the ingredients in a good lede. They are also the ingredients in good fundraising decision making. Dig a bit deeper — things are not always what they seem.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.