Create a Social CRM Experience
Give donors more choices
A social CRM system should offer a holistic view of an individual’s contributions and accommodate preferred methods of giving, including donor-advised, fund debit cards. At a basic level, a fully integrated payment service offers a broad spectrum of real-time payment options, secures transaction processing and enables organizations to effectively collect donations online. But organizations must offer and track designations for supporters. Donors want to have choice, power and visibility into how their contributions are used within a nonprofit. Soft credits, advanced householding, split receipts and fund accounting enable organizations to offer ongoing transparency and remind donors of their social impact.
A social CRM system is a revolutionary way your organization can provide a better giving experience for your donors. The giving experience empowers stewardship by arming your organization with the information and tools needed to deliver on promises.
Harry E. Gruber, M.D., is CEO of Kintera.