Defenders of Wildlife Partners With Apparel Web Store to Raise Funds, Awareness

Greater Than Goods uses its combination e-shopping and e-sharing site, www.greaterthangoods.com, to fashion a new revenue stream and communication channel for nonprofits. By creating, promoting and selling cause-related, socially relevant apparel and fashions, the online store both raises money for partners and provides a platform for nonprofits and web visitors to share experiences and insights.