Data-Driven Campaign Targeting and Stewardship
In today’s environment, data can come in many forms, from program outcomes to purchase orders to text-message actions, and it comes in large volumes. Both the challenge and opportunity is to use this data in a way that increases effectiveness. With emphasis on well-crafted integration of both engagement and outcome information, data can help drive your success with campaign targeting and high-volume, personalized stewardship.
Nick Rongione is senior director of marketing and partner solutions for Kintera.