Customer Satisfaction With Nonprofit Websites Increases Donations, Volunteering, Loyalty
While the recession has led to a decline in donations overall, the study shows that 83% of those who donated online in 2008 donated as much or more than 2007. In addition, people who choose to donate online tend to donate more than those who use other channels, indicating that nonprofits would be well-served to strongly encourage and facilitate online donations.
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 34 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.