Customer Satisfaction With Nonprofit Websites Increases Donations, Volunteering, Loyalty

“Between President Obama’s well-publicized call to serve and his recent support of the Serve America Act, nonprofits are receiving a lot of attention and interest,” said Larry Freed, president and CEO of ForeSee Results. “Meanwhile, our country is in the biggest financial crisis of our time, and most nonprofits are struggling to remain afloat. This study shows beyond a shadow of a doubt that nonprofit websites have long been underestimated and misunderstood and actually have tremendous power and influence over donor and volunteer behavior.”